Fusion of Japanese and Western Culture, Noren in Audi

Fusion of Japanese and Western Culture, Noren in Audi

Noren cloth signboard

I’m Nobu, I like traveling overseas and in Japan, visited 25 countries. I’ve got the license of the certificate English guide in Japan for 8 years.

I show you hidden Japan which you have never seen and heard of!

What is Noren?

Noren cloth signboard

I saw an interesting Noren.

Noren is generally a cloth store sign with a store name or product name on it.

Then that is hung in front of the store for advertising purposes.


Originally, it was a curtain that covered the space by Noren at Zen temples to prevent drafts during the winter.

It can be seen already in the 8th and 9th centuries in illustrated scrolls and other works that were hung at the entrances to houses.

From the end of the 14th century, it came to be called “Noren” (meaning “curtain” or “hanging curtain”).

From around the 16th century, the design began to be used to signify the name of a store.

Noren cloth signboard

In the 17th century, the color varies other than navy blue and various lengths came into use too.

In addition, the Noren became a symbol of the store’s credibility.

Western and Noren

Audi in Tokyo

This is a store selling Audi German cars.

The curtain with the Audi logo was hung in front of the store.

It is very stylish and a wonderful fusion of Japanese and Western cultures.

Starbucks in Kyoto
Starbucks in Kyoto

When you come to Japan, why don’t you find a fusion of Japanese and Western cultures?

I’m Nobu, one heart enjoy together!!!

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>Enjoy Tokyo and Japan as locals do!

Enjoy Tokyo and Japan as locals do!

TOKYO travel TIPS is the site which offers local updated information of Tokyo and Japan. There are many traditional, modern culture , festivals and beautiful nature in Tokyo and Japan. We want to share with travel beginners and repeaters to Tokyo and Japan! Let’s enjoy as locals do!