Fusion of Japanese and Western Culture, Noren in Audi
I’m Nobu, I like traveling overseas and in Japan, visited 25 countries. I’ve got the license of the certificate English guide in Japan for 8 years.
I show you hidden Japan which you have never seen and heard of!
What is Noren?
I saw an interesting Noren.
Noren is generally a cloth store sign with a store name or product name on it.
Then that is hung in front of the store for advertising purposes.
Originally, it was a curtain that covered the space by Noren at Zen temples to prevent drafts during the winter.
It can be seen already in the 8th and 9th centuries in illustrated scrolls and other works that were hung at the entrances to houses.
From the end of the 14th century, it came to be called “Noren” (meaning “curtain” or “hanging curtain”).
From around the 16th century, the design began to be used to signify the name of a store.
In the 17th century, the color varies other than navy blue and various lengths came into use too.
In addition, the Noren became a symbol of the store’s credibility.
Western and Noren
This is a store selling Audi German cars.
The curtain with the Audi logo was hung in front of the store.
It is very stylish and a wonderful fusion of Japanese and Western cultures.
When you come to Japan, why don’t you find a fusion of Japanese and Western cultures?
I’m Nobu, one heart enjoy together!!!